By Dave Kerpen, Theresa Braun, Valerie Pritchard
It can pay to be LIKEABLE!
You may have a rock-solid enterprise process, limitless assets, and the main gifted humans on employees. yet just one factor is assured in today’s hyperconnected society: in case your enterprise isn’t likeable, it is going to fail.
Dave Kerpen understands how vital it's for a enterprise to be liked―by consumers, staff, stakeholders, and most of the people. He wrote the e-book on it. His groundbreaking bestseller Likeable Social Media changed the best way companies have interaction with their buyers every day. Likeable enterprise lays out eleven ideas for firms of all sizes to spur progress, earnings, and total good fortune. Dave Kerpen unearths the outstanding returns you’ll get in the event you achieve the belief of your shoppers and stakeholders. In today’s social media international, it actually will pay to be likeable.
Likeable company helps any chief at a smallor mid-sized corporation raise earnings and spur progress via utilizing the eleven rules of commercial likeability, such as:
- LISTENING―to shoppers, colleagues, shareholders―and opponents
- AUTHENTICITY―because today’s savvy client consistently is familiar with while you’re faking it
- TRANSPARENCY―honesty builds belief, and any deviation can break your popularity
- ADAPTABILITY―managing switch and discovering new possibilities is important to good fortune this present day
- SIMPLICITY―in layout, in shape, and in functionality
- GRATEFULNESS―every “thank you” is liked . . . and generates superb returns!
Likeability spreads. As a enterprise chief, you put the tone. Be likeable and your employees should be likeable―which in flip creates a extra likeable client experience.
The blueprint for eternal enterprise likeability is on your palms. observe Kerpen’s simple rules day in and time out, and earnings and progress are guaranteed to follow.
Praise for Likeable Business
“Dave Kerpen has defined why consumers count on extra, and he grants the instruments to convey in your model promise. Be sincere, be obvious, and be real. so that it will be likeable in company, you need to learn this book!”
―Jeffrey Hayzlett, bestselling writer of Running the Gauntlet and The reflect Test
“Dave Kerpen’s manifesto on changing into a likeable chief of a likeable enterprise applies both good to social marketers and the nonprofit quarter. Gratitude is his concluding precept, and that i certain am thankful to Dave for scripting this book.”
―Charles Best, founding father of DonorsChoose.org
“Kerpen demonstrates how construction a likeable tradition could be the most crucial and profitable technique of all.”
―John Jantsch, writer of The dedication Engine and Duct Tape Marketing
“This very important, persuasive ebook will switch how you take into consideration and function your enterprise. somebody who hopes to steer effectively within the twenty-first century must learn this book.”
―Meg Cadoux Hirshberg, writer of For larger or For Work: A Survival consultant for marketers and Their Families
“From transparency to authenticity to the effect of sharing one’s values through tale telling―Dave Kerpen’s blueprints on easy methods to run a company stream from ‘Likeable’ to crucial. Ben & Jerry’s used to be based on those values in 1978 and has practiced them during the company’s exceptional development to this very day. With communique at electronic speeds in today’s company international, it’s now not a call to be dependable. shoppers decide to help companies who perform values-led enterprise. The possibilities whilst working your corporation in a liable demeanour permit nice freedom inside of your company and externally with the ever-growing wide awake customer global round us.”
―Jostein Solheim, CEO of Ben & Jerry’s
“Dave presents a blueprint that permits marketers all over the place to construct a winning, likeable enterprise during this period of social media.”
―Scott Gerber, founding father of younger marketers Council
“A masterful storyteller, Dave Kerpen takes you on a trip into the fantastic new international of day after today. It’s a spot the place buyers love you and make sure what you are promoting luck. this can be no wishful utopia. It’s a truth within sight when you stick with the rules of Likeable Business.”
―Michael Stelzner, CEO of Social Media Examiner and writer of Launch: how you can fast Propel what you are promoting past the Competition
“Social media teaches companies tips on how to be nicer to people―and be happier whereas doing it. This publication will educate you ways to make that modify to your whole business―and make more cash simply because you’re doing it.”
―Andy Sernovitz, New York occasions bestselling writer of Word of Mouth advertising and marketing: How shrewdpermanent businesses Get humans Talking
“Likeability issues. It opens doorways and minds and makes every little thing more straightforward. yet, how do you ‘build’ a likeable company? In Likeable Business, Kerpen stocks a confirmed step by step route to likeability. a very good learn for marketers and bosses alike!”
―Jonathan Fields, writer of Uncertainty and founding father of strong lifestyles Project
“It’s basic; whilst humans comprehend who you're and the place you return from, they’re likely to rally round your reason. each corporation has its personal targeted background, one that’s worthy sharing. At 1-800-GOT-JUNK? we’re captivated with sharing the place we got here from and the place we’re headed not just with our buyers and the general public yet inside our personal teams.”
―Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?
"An first-class publication for somebody operating in customer support, Kerpen’s paintings presents unique methods of pondering daily activities. Recommended."
(Starred evaluation) Publisher's Weekly